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Customers who shop online have a wealth of options, which is why it’s important to make their shopping experience as easy and as smooth as it can be. Customers who experience a gruelling and confusing shopping experience could abandon their carts, and write negative reviews, which could cause other potential buyers to avoid the store.

From poorly designed calls-to action to low-quality images of the product, these ecommerce design mistakes can result in serious negative effects on your sales. Fortunately, most of them are easily preventable by careful planning.

Using Low-Quality Images

Nobody wants to buy an item that doesn’t make it look good. It is crucial to use high-quality photos on your ecommerce website. Low-quality images can not only deter customers, but also damage your reputation as a brand.

Not offering a Guest Checkout option

Not providing an option for guests to checkout is a common oversight which can discourage potential customers from making purchases on your website. Many customers are reluctant to create an account on an entirely new website, particularly if it requires them to provide personal information like their email address. Visitors should be able to sign up using their social media accounts instead to speed up the process. This will help ease the privacy concerns of visitors.

Finally, another big ecommerce design blunder is having a messy and unorganized menu structure. It is important to map out the way each page will appear on your site so that navigation is simple and easy. Make sure that each page is organized in accordance with the type of content contained and makes it easy for your visitors to locate what they’re looking to find.

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